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What is b. better?

b. better is a campaign that we developed in 2018 to share small - and sometimes big - ways that businesses and individuals can be better.

b. better is a part of the way that Team b. Strategy + lives out our core values.

Our team revels in the opportunity this campaign provides to come together and leverage our unique combination of complementary skills and knowledge to promote topics that interest us and our communities. Check out our b. better guides, and follow us on social media to learn more about how our team embodies the b. better message by contributing to social causes that are near and dear to our hearts.

We use b. better to advocate and educate for matters serious and silly, relevant and abstract. If you have an idea for a topic you'd like to see us cover, drop us a line.


Our guides

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Asian American Pacific Islander Heritage Month

Join us during Asian American Pacific Islander Heritage Month to learn the history behind the federally recognized month-long celebration. Our b.better guide explores cultural history, influential AAPI individuals, and books to add to your reading list.


Quick Tips to
Celebrating Hispanic
Heritage Month

Join us in celebrating Hispanic Heritage Month. Our quick tips help you explore people, languages, literature, and music of Latinx and Hispanic culture, while highlighting organizations you can
donate to.

Voting sticker

b. better at:

No matter what side of the aisle you stand on, voting is one of the best ways to affect change in our nation. Our team has created an informational graphic on the voting process to encourage everyone to get out there and vote.

White elephant gift

b. better at:
Surviving the Office
Holiday Party

Don't miss out on our Holiday Office Party guide. We've developed a few survival tips that will lead you to office party success.

Caution sign

b. better at:
Sticking to New
Year Resolutions

It’s time to reflect and search for ways to improve yourself this new year. In this guide, we’ll provide you with a strategy on how to attack the four most common resolutions and give you some pro tips that can be applied no matter the goal.

Small store

b. better at:
Shopping Small

Want to b. better at shopping small? Check out our "small" training for Small Business Saturday.


Ways to
Honor Juneteenth

We honor the Juneteenth holiday through education and recognition of the historic plight of African Americans. This guide provides a brief history of the Juneteenth flag as well as ways to honor the holiday.

Mother and Baby speech bubbles holding hands and a heart

A Quick Guide to
Normalizing Conversations about Race in Your Home

We are honoring Black History Month by encouraging conversations around race at home. Our short guide aims to help you navigate this important topics with your family and friends.

Person sitting on couch with laptop

b. better at:
Working From Home

Team b. was a virtual firm before it was hip! We've been working remote for years so thought we would share a few helpful tips. Check out this guide to help you and your team remain productive.

Phishing email

b. better at:
Cyber Hygiene

The internet makes our lives much easier, but it can be risky. Our new guide highlights best practices for cybersecurity that can be implemented in your everyday life to keep you safe from pesky cybercriminals.

Person holding map

b. better at:
Navigating D.C. During
Cherry Blossom Season

Our training team has developed a short guide to help you navigate through the festival events with ease. You might even learn a few fun facts to make you a blossom expert.

Action Plan

Action Plan

To the Team b. Strategy + community,

We're listening. We're learning. We're doing. 
Team b. is making anti-racism and inclusion part of our company.

  • We foster conversations and meetings on this topic as a group. We find ways to normalize conversations about anti-racism and injustice to help one another understand diverse perspectives and make progress within our team.

  • We amplify and promote Black, Asian American, Latinx, and other minority-owned small businesses in our communities as part of our social media campaigns.

  • We added 'Inclusion' to our Core Values to ensure that our employees, partners, clients, and fans know that we value inclusion and that we are proactively seeking opportunities for improvement.

  • We use our b.better platform to create and promote education and awareness material around social injustice, influencing change, voting, and interacting with local/state/federal governments.

  • We have added philanthropic activities to include efforts that support the Black, Asian American, Latinx, and communities of color in the fight against racial and social injustice.

  • Diversity and Inclusion training has been added to our new employee onboarding so that our team members understand how important this topic is to us from day one.

There’s a lot to be done and every step counts, and we'll actively revisit our action plan and make periodic updates as needed.  Please share your thoughts with us at



We are very into contributing to our communities in meaningful ways. Philanthropy is something we enjoy doing as a team. We seek opportunities for our team members to contribute time, talents, or resources to give back in big ways. We focus our efforts around the holiday season and hunt for pop-up volunteer events when a group of us happen to cross paths in the same city at the same time.

To boost impact, Team b. matches team member contributions to the organizations that we choose to fund raise for.


Organizations that we support:

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